Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Martech

FEBRUARY 5, 2024

Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads. “The cost of the purchased lead isn’t just the cost from the lead broker,” said Natalie Jackson, Director of Demand Generation at CBIZ and a MarTech contributor.

Lead Gen 93

Lead Gen Paid Content Cost per Lead Sales Management 93

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40