Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Martech

FEBRUARY 5, 2024

. “I get 50 emails a week from folks trying to sell me lists from events, verticals, competitors, etc. Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads. And that’s where the inefficiency begins.

Lead Gen 98

Lead Gen Paid Content Cost per Lead Sales Management 98

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. The right software can solve the marketing-sales integration problem - Neocase/Eloqua/ is the right software to solve the marketing-sales integration problem Both 1 and 2 are clearly true.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40