B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
KoMarketing Associates
MAY 1, 2013
Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Perspective on the B2B Demand Generation Benchmark Survey Report. Software marketers also consider the following to be top priorities: Brand awareness (80%). Thought leadership (79%).
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