B2B Marketing Traction

JANUARY 10, 2010

He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy. Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

MARCH 12, 2010

Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. With inbound marketing, content can remain online indefinitely to attract the long tail of demand even with declining demand, with little effort by B2B marketers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 23, 2010

The Internet created the long tail of demand, and we as marketers thank our lucky stars. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100