PathFactory
DECEMBER 17, 2018
It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. Traditional lead scoring models don’t take time into account. And that’s a big problem.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.
PathFactory
SEPTEMBER 12, 2018
After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. Some were even born into it.
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