KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

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ClearVoice

DECEMBER 19, 2023

What is demand generation? Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Why is demand generation important?

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Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

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Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

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Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? How Do I Find Keyword Opportunities?

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Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Here’s how.

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Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

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The Point

NOVEMBER 29, 2017

After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together.

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Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? But AI’s influence doesn’t stop there.

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. However, that’s not necessarily true.

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The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts. Simply put, buyers are few right now.

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Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation.

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Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Demand generation refers to any way of creating demand. Why should B2B marketers focus on demand gen KPIs?

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Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? So, read up! .

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Demand Generation Agencies Top of Funnel Demand Generation Demand 94

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic.

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Launch Marketing

JUNE 29, 2022

Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. Social Media. billion people use social media regularly. Digital content is the engine that drives your demand generation engine.

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Sharpspring

DECEMBER 17, 2020

In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics. Lead Generation.

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ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. What challenges are they looking to solve?

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Marketing Insider Group

SEPTEMBER 26, 2017

Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. The post 4 Updated Old-School Demand Generation Hacks that Still Work appeared first on Marketing Insider Group.

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NuSpark Consulting

FEBRUARY 24, 2018

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Demand Generation. Demand generation is the lynchpin supporting the overall marketing and sales cycle.

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Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about.

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Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service.

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Demand Generation Agencies Demand Generation Statistics Demand 104

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

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Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 Killer Demand Generation Strategies. Demand Generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany.

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Televerde

JULY 11, 2022

However, you don’t need to feature your product in a Hollywood hit to increase the demand for your product. Instead, you can use demand generation campaigns to introduce your product to your ideal customer and increase sales. Learn some demand generation campaign ideas and how to create a successful strategy.

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PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

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Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

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Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

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Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 effective strategies of demand generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. OUR CULTURE.

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Vidyard

SEPTEMBER 27, 2018

ad agency N.W. Nowadays, we call tactics like these demand creation. Demand creation is about generating demand for a product or service when no demand exists. In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success.

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Demand Generation Agencies Demand Generation Stats Demand 84

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

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Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

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PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy.

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PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

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Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Pre-Existing Biases.

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