Remove Demand Generation Remove Salesforce.com Remove Template Remove Trends
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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Users can send the contact a system email or add it to a list.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. It added demand generation features later in response to client requests. This poses a serious sales challenge.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system.

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Will Technology Soon Turn Sales Reps Into Marketers?

B2B Marketing Directions

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. As I wrote in an earlier post , there are now two distinct paradigms of B2B demand generation.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

The trend is most pronounced at mid-sized firms, where IT is generally less powerful than at very large companies. Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. In other words, it is a substantial player in a crowded market.