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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. The ad below from CRM giant Salesforce.com is an exception. The result is fewer unqualified leads from people who would never buy your product. Here are the two key reasons why I think that is: 1.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Cambridege, MA – [link].

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Jessica Cross is the Manager of Demand Generation at Rollworks, a division of AdRoll Group. Jessica Cross.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. Elyse DeVries.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. Elyse DeVries.