Keeping up with ABM: tips from the FlipMyFunnel conference
Biznology
AUGUST 17, 2018
ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies. Makes a lot of sense.
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