Demand Generation Market2Lead Purchase Vendors 
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Pricing starts at $599 per month.
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern is quite clear.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules.
Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua.
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