vendor Demand Generation Market2Lead Product Purchase 
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane.
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.
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Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern is quite clear.
Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. per share, which comes to $871 million. The stock had been hovering around $17.50
Customer Experience Matrix
JUNE 30, 2010
It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle.
Customer Experience Matrix
FEBRUARY 24, 2009
release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Here is where it’s worth considering the approaches of other vendors. The changes that Fernandez described seemed good but subtle.
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