Demand Generation Market2Lead Positioning Salesforce.com 
Customer Experience Matrix
DECEMBER 20, 2012
The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?
Customer Experience Matrix
JUNE 30, 2010
Once this was accomplished, LoopFuse was in a position to charge lower fees to its paying clients as well. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Infusionsoft has repositioned itself as “email 2.0”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)
Customer Experience Matrix
FEBRUARY 13, 2009
Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. SFDC" stands for Salesforce.com.) Yesterday the final answer trickled in. Now you’re really in trouble.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
Customer Experience Matrix
JULY 3, 2008
I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management. Problem(s) solved, eh?
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
Expert insights. Personalized for you.
120 
Let's personalize your content