Customer Experience Matrix

JUNE 2, 2009

InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. It can also search other Web sites for email addresses containing the targeted domain. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. There are two basic approaches to this: use a flow chart, or present a list of steps. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Most recently, Marketo just announced their lead management solution. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation - Marketing Interactions , August 16, 2010 I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40