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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Most recently, Marketo just announced their lead management solution. Here’s the problem.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation - Marketing Interactions , August 16, 2010 I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation.