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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. unusually close Webex integration, including direct posting of Act-On invitation forms to Webex registration lists and automatic import of attendee lists from Webex into Act-On. -

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