Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

SEPTEMBER 12, 2018

When it comes time to research a B2B purchase, they are faced with experiences that aren’t personalized to their needs, fail to keep them engaged, and ultimately make it very difficult to find and consume the information they need to make decisions. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%. Learn more about Nimble’s on-demand website content strategy. Bad B2B content experience #3: Paid ads, promoted social posts, and content syndication.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40