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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Determine if investing in directories is right for your company.

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B2B Advertising Insights For Your Funnel [VIDEO]

Directive Agency

For example: You have a great LinkedIn campaign that’s driving brand awareness, shares, and other metrics — like pay-per-click ads from Google — up. You look at both channels and say: “Which one is generating more opportunities? Google Display ads. Revenue being generated. YouTube ads. Twitter ads.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

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24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.