Adobe Experience Cloud Blog

DECEMBER 7, 2009

Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PathFactory

OCTOBER 31, 2019

If you’re like most people, you probably started on Google, with a concentrated burst of attention and energy. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. B2B buyer behaviour is much the same.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45