KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

AUGUST 1, 2017

In coordination with the content marketing tactical plan above, this LinkedIn resource delves into how marketers need to align lead nurturing with strategic sales objectives. Sponsored Content Lead Generation Guide. PDF Checklist: LinkedIn Matched Audiences – Account Targeting. LinkedIn Third Party Research.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

AUGUST 20, 2019

From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Making sure you are targeting the right people is an important first step in any marketing plan. Work together with your colleagues to create a plan that leads buyers down the funnel.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121