LeadSloth
MARCH 8, 2010
You can follow coworkers, prospects, deals, documents but also 3rd party applications. Lead Tracking and alerts are nothing new in Marketing Automation. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads. chatter lead tracking sales and marketing alignment salesforce.com.
LeadSloth
NOVEMBER 16, 2009
Document library. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Dynamic List Segmentation. Profile-based Lead Scoring. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact).
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LeadSloth
FEBRUARY 17, 2010
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence.
LeadSloth
FEBRUARY 20, 2012
This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. a link to documentation) while others can be high-commitment (e.g.
LeadSloth
JANUARY 12, 2010
David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.
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