Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

Day 30: Prospect calls up sales (qualified lead!). Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. The more complex and the longer the sales cycle is, the more widely spaced the communications should be. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 16, 2010

, The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. They won’t understand the social side of social media, and it will clearly show.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100