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Top Marketing Blogs You Should Be Reading

Kabbage

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. More specifically they post excellent, snackable content around demand gen best practices and tips. DemandBase.

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Top Marketing Blogs You Should Be Reading

Kabbage

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. More specifically they post excellent, snackable content around demand gen best practices and tips. DemandBase.

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand. G2, by contrast, models in blog traffic with their intent data and will block signals that your competitors are getting. There’s no one-size-fits-all approach.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Why B2B Marketers Should Be Using Content Syndication

NetLine

NetLine’s platform is an example of how demand gen Marketers can use content syndication to drive leads. NetLine’s technology allows B2B Marketers to create a content-centric lead generation campaign through an easy to use, and self-service, interface. A good analogy is how pharmaceutical companies are marketing to doctors.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.