Demand Generation Agencies SIC Traffic Web 2.0 
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
Industrial Marketing Today
JUNE 3, 2010
Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. I mean dig deeper than just the demographics like company size, job title, SIC code etc. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.
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