Metadata
SEPTEMBER 28, 2023
I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.
Metadata
JULY 21, 2022
Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Need support?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
JANUARY 25, 2019
If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. For the biggest effect, you need to spend wisely.
The Point
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. through ads on display, video, mobile and social networks.
Single Grain
MARCH 21, 2022
Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. The benefits of hiring a TikTok Ads agency.
Directive Agency
MARCH 16, 2018
If one isn’t generating at least 10 opportunities a month at this cost per opportunity, then we’re going to shut it off!” YouTube ads. As an agency and a third party, we like to directly correlate ourselves to opportunities created. Revenue being generated. Google Display ads. Facebook ads. LinkedIn ads.
KoMarketing Associates
APRIL 10, 2018
Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. By focusing on education first, you are providing a service to users, while increasing positive brand sentiment and trust.
Expert insights. Personalized for you.
52 
Let's personalize your content