Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Customer Experience Matrix
DECEMBER 20, 2012
The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. The impact on customer service is likely to be even more negative.
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