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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. This has more to do with the degree of personal selling (and after-sale service) than anything else.

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LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Although LucidEra has built a platform that supports generic on-demand business intelligence, it doesn’t sell the platform. Rather, it sells preconfigured applications that use the platform for specific purposes including sales pipeline analysis, order analysis, and (just released) sales lead analysis. Problem(s) solved, eh?

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But many others were absorbed more diffusely among different technology companies and service providers. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads. Hint, hint.).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.