Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. This will also change, first with a self-service file upload and eventually with a direct API connection. The first connectors are due shortly. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40