Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 4, 2016

Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/ Persona, Tone, Language, and Purpose. Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines. So what should your brand guidelines include? Align your writers.

Branding 48

Branding Brand Identity Demand Generation Agencies Guidelines 48

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. Follow these guidelines, and you’ll have more traffic than you’ll know what to do with, but that’s a good problem to have, and we’re confident you’ll figure it out.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. You tend to see the ROI in the long run when you’ve repurposed your content and it brings people to your products or services in the future. Looking for guidelines for your event marketing plan? Social media.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: This answers the question: "What is the total revenue generated by marketing activity?". . Branch | Demand Generation Manager. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Branding 62