Demand Generation Agencies Forrester Intent Signal Relevance 
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.
Content4Demand
NOVEMBER 5, 2021
Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?
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SmartBug Media
MAY 13, 2022
The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.
Hubspot
JULY 15, 2020
For more traditional inbound or demand generation approaches, this usually got left at a persona. Intent is measured through third parties (like Bombora) identifying buyers consuming business content relevant to a solution area or topic. These are the accounts that are traditionally invisible to marketers. Go digital.
Madison Logic
DECEMBER 14, 2023
In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service. Forrester also notes that 73% of its ConsumerVoices Market Research Online community will use Google to verify suspect responses from ChatGPT and other AI systems.
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