Customer Experience Matrix
FEBRUARY 9, 2012
NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. Other vendors also have service arms and agency partners to help out on a project basis.
Customer Experience Matrix
OCTOBER 19, 2010
Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.
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Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success.
Customer Experience Matrix
JUNE 10, 2008
As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.
Customer Experience Matrix
JULY 14, 2009
The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them.
Online Marketing Institute
JULY 31, 2009
2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.
Online Marketing Institute
MARCH 13, 2011
ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. What does this mean?
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