Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Monitor deliverability or inbox placement.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. Too many complaints will hurt your deliverability rate and sender reputation.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. This is a big deal.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table.

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48