Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

Every company has their own definition of a “good lead.” Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right? Marketing Automation Platform (MAP).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Every company has their own definition of a “good lead.” Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Oktopost

NOVEMBER 18, 2020

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

SnapApp

APRIL 4, 2018

5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

NOVEMBER 9, 2020

B2B procurement professionals and buying groups have an endless portal to which to conduct a huge amount of research before making a purchase. Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. Prospects have access to more information than ever.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

JANUARY 9, 2024

During this stage, you’ll share content to help progress them from interest towards purchase intent. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150