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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google search ads ‘can’t be replaced’ (Oct.

Google 80
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How to Prove Your Social Media Impact

Convince & Convert

Many believe it is a fool’s errand to try to quantitatively determine the business value of a Facebook like or a tweet. Step 1: Identify incoming social traffic to your website with referral analysis. Web analytics services such as Google Analytics will tell you how many people visit your site by clicking links from social media.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50
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The Small Business Guide to Advertising on Instagram

BenchmarkONE

What Is Instagram Advertising? Instagram advertising refers to paying the giant social media platform to post sponsored content on your behalf to increase brand awareness , engagement, sales, and even followership. Why Should Small Businesses Advertise on Instagram? Organic Website Traffic. Precise Audience Targeting.

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The Small Business Guide to Advertising on Instagram

BenchmarkONE

Deep links can be added for third-party tracking through integrations like BuzzSumo. This type of Instagram advertising is mobile-only. Traffic: This is the objective that helps bring more people to your website or landing page. You are driving traffic with these ads. Collection. You can add up to 10 images.