Convince & Convert

MAY 1, 2015

There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

API 167

API Mobile Marketing Deep Linking Google 167

Outbrain

MARCH 6, 2019

A clumsy, bloated app won’t engage users in an effective way. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app.

Tips 30

Tips Deep Linking Allocation Mobile Marketing 30

Martech

OCTOBER 23, 2023

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. 29) Microsoft’s corporate vice president for business development Jon Tinter took to the stand to talk about the lengths Microsoft went to in order to sign a deal with Apple.

Google 91

Google Lead Ranking Lead Scoring Paid Search Agency 91

ClickZ

JULY 26, 2019

With nearly three quarters ( 72.6% ) of internet users accessing the web solely through their smartphone by 2025, mobile advertising has become one of the most effective ways to target and reach customers on the go. Why mobile advertising? What is mobile advertising? Facebook Mobile Ads. Source: Applovin. Source: Appsflyer. Conclusion.

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Convince & Convert

MARCH 5, 2015

Therefore, we can’t expect our visitors from social media to always convert that first time they visit from a social media link. In order to give social full credit, I suggest a “last social touch” model. Building link parameters allows you to see if people are clicking your posts and ads. Is it effective? Who is sharing?

Social Media 163

Social Media Media Mobile Advertising Marketing Analytics Tools 163

Hubspot

AUGUST 31, 2015

For marketers looking to increase the quality of their newly acquired users, cohort analysis is one of the most effective tools to help them understand user behaviors and target new user groups accordingly. 7) Use deep linking in your ad campaigns for a better user experience.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Single Grain

AUGUST 24, 2021

Large companies have different departments for tackling the massive amount of work, so you often are required to communicate efficiently with several siloed teams, such as marketing, development, and sales in order to further your SEO work. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2021. Title/Meta Testing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52