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Personalized Search: How to Optimize For Search Personalization

seo.co

Tech companies are attempting to reduce logins by spreading one account over several platforms and products. A perfect example of this is app deep linking; under the right conditions, you may encounter a link in your search results that leads to the interior page of an app that you have downloaded on your device.

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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

In the example above, linking to “text” or “should be descriptive” would not be relevant anchor text. This helps both users and search engines understand what the linked page is about. Link Deep: Avoid just linking to your homepage or contact page.