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Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

These are great for users, but can create problems with duplicate content and unwanted things getting indexed (e.g., If you’re using WordPress, Joost de Valk’s Robots Meta plugin is a great tool to help you do this. Blogs have lots of ways to get to the same content. blog search tool results).

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