Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

AUGUST 26, 2013

In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Revenue/sales. Unique identifier (to match and de-duplicate records). Sales and marketing contacts. Contact(s) information. Fiscal year.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. It’s algorithm is quickly becoming a de facto web content Turing test. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google Digg De-duplication 80