Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment. Marketing automation.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. For many companies, the ideal customer profile (ICP) is anecdotal, or based on the opinion of the leader. How Do You Measure Data Quality?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. For many companies, the Ideal Customer Profile (ICP) is anecdotal, or based on the opinion of the leader. How do you measure data quality?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153