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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. For many companies, the ideal customer profile (ICP) is anecdotal, or based on the opinion of the leader. How Do You Measure Data Quality?

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. For many companies, the Ideal Customer Profile (ICP) is anecdotal, or based on the opinion of the leader. How do you measure data quality?