Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

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Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment.

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LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera.

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LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera.

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Adobe Experience Cloud Blog

MAY 8, 2015

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. So go ahead—grab that metaphorical scrub brush!

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LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData. Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Lisa Tarter.

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LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData. Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Lisa Tarter.

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Content Standard

APRIL 22, 2015

All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. This is one of my favorite reports in Marketo because it shows all marketing touchpoints at the company level. Duplicate leads.

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Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Reviews/rating: G2 Rating: 4.3 / 5.

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Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records.

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Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. ZoomInfo includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo.

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DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo.

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Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. Dirty data can be a huge problem for your marketing effectiveness. A clean database can help you properly segment, target, and track your programs. Modern Marketing b2b Consumer'

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