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Building Your B2B Marketing Database

Biznology

Promotion history (record of outbound and inbound communications). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Survey questions (e.g., from market research). Customer service history.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Data cleaning and de-duplication. LinkedIn -- social network for professionals. LinkedIn Ads -- targeted social ads. Interactive content. Loyalty program management. Influencer management. RFP response management. Content translation. Videoconferencing. Revenue forecasting. Reputation and reviews management.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Partner marketing is when two or more brands collaborate on promotional efforts.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. Start by checking out the A/B testing experts and CRO experts we’ve suggested you follow on LinkedIn. See if you can find them on Twitter or LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Avoid “tool partners”.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. Start by checking out the A/B testing experts and CRO experts we’ve suggested you follow on LinkedIn. See if you can find them on Twitter or LinkedIn. It’ll go the way of Google Stadia, Hangouts, and Google+. Avoid “tool partners”.