Biznology
JUNE 6, 2012
I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. How to build an IA using keyword research. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.
Biznology
AUGUST 26, 2013
Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Contact(s) information.
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Biznology
MARCH 6, 2015
Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.
Biznology
MAY 7, 2012
And duplicate content is ever more problematic. You do the keyword research. You use the research to build your content strategy and information architecture. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. Clean house.
Biznology
MARCH 25, 2013
SEO IS ABOUT META TAGS , META DATA AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none.
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