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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Low dwell times. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. They are rhinos that will stomp all over your content efforts. So stop them. Stop them, please. Misplaced keyword focus. Categories.