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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Always think in terms of developing the right message, targeted to the right person, and at the right time.

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Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Adobe Experience Cloud Blog

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData.

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6 Quick Tips to Improve Lead Database Quality

Adobe Experience Cloud Blog

It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. De-duplicate records. Fix bad emails. Segment using job title data.