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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) List Purchase.

De-duping 100
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How to Sell a Product Without Sounding Salesy

ConvertKit

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Affiliate marketing is a strange beast in the online business world. It can divide people into two camps: those who love it and those hate it. And then there’s the sea of identical swipe copy…Never mind.

Product 93
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! My experience has been been around 45%.