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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

A clean database can help you properly segment, target, and track your programs. While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Once you have your targeted personas you are able to identify prospective customer segments, and understand and define interactions with these personas.” And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Anvi Bui , Marketo Expert, Lead Lizard.