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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Find expansion opportunities by monitoring intent and engagement by product line. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Data Quality and Management.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Intent data. Other sales-intelligence must-haves: The tech stack and Intent Data. Intent data: A competitive intelligence must-have. A data-based Ideal Customer Profile.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Engagement data. Never rely on a single source. Outsourcing.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Engagement data. Diversify your vendors – You want more than one.