SalesIntel

FEBRUARY 8, 2023

Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. The typical issue is failing to keep correct client information, such as sales, marketing, and CRM data.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

ClickZ

JULY 22, 2020

The problem of too much data is exacerbated by the proliferation of martech tools that companies use to obtain information from consumers. It can also lead to spending an inordinate amount of time following up on poor quality leads or missing opportunities due to having incomplete or incorrect contact information.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Engagio

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use. Maybe you don’t have any information on the CTO, for instance. This is a great way to get quality leads at a fraction of the price.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use. Maybe you don’t have any information on the CTO, for instance. This is a great way to get quality leads at a fraction of the price.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52