Advances in Advertising Attribution: What You Need to Know
Digilant
NOVEMBER 5, 2019
Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Guest Author: Wes Farris, Product Strategy.
Let's personalize your content