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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The far majority of marketers I talk with are embracing a multi-product stack strategy. Huge opportunities here.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Well-versed in monitoring and optimizing Marketing across channels. Look for multi-channel engagement, examples of experimentation, and meaningful measures of success. The list goes on. The research proves it.

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . Learn More.

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . Opportunity outweighs limitations.

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Advances in Advertising Attribution: What You Need to Know

Digilant

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. . Opportunity outweighs limitations.